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PRESS

Label Portal

August 6, 2026

LABEL PORTAL

Proprietary Label Management Software Built for Independent Music

Your music. Your profile. Your releases. Your relationship with the label—all in one place.

Label Portal is a self-hosted management platform built specifically for independent labels and artists working in heavy music, including metalcore, deathcore, nu metal, death trap, dark EDM, neurofunk, and related genres.

We are currently looking for artists to help test the platform, explore its features, and provide feedback before its wider release.

Artist Features

Guided Artist Onboarding

Join the label through a private invitation code and complete the entire onboarding process in one guided workflow.

  • Create your artist account
  • Build your public profile
  • Review your label agreement
  • Electronically sign your contract
  • Receive a permanent timestamped contract record
  • Access your artist dashboard immediately after approval

Every signed agreement includes a preserved copy of the exact contract version accepted at the time of signing.

Music Uploading and Streaming

Upload your music directly to the label’s private server without relying on third-party streaming embeds.

  • Upload common audio file formats
  • Automatic server-side audio conversion
  • Instant browser-based playback
  • Interactive waveform player
  • Automatic track-duration detection
  • Seek-friendly audio streaming
  • Private and public track controls
  • Accurate portal play counting

Release Management

Create and organize your complete catalog from your artist dashboard.

Supported release types include:

  • Singles
  • EPs
  • Albums
  • Playlists
  • Promotional releases

Each release can include:

  • Cover artwork
  • Release date
  • Ordered tracklist
  • Release description
  • Public or private visibility
  • Unreleased promotional access

 

Custom Electronic Press Kit

Build a professional EPK without writing code or hiring a web designer.

Your EPK can include:

  • Artist banner
  • Press photograph
  • Artist biography
  • Social media and streaming links
  • Music player
  • Release catalog
  • Photo gallery with full-screen lightbox
  • YouTube and Vimeo videos
  • Directly uploaded videos
  • Contact information
  • Custom artist accent color
  • Downloadable press kit for venues, journalists, promoters, and booking agents

The label can publish or temporarily unpublish your EPK while preserving all of your information.

Private Listening Links

Share unreleased music securely with promoters, reviewers, collaborators, booking agents, and industry contacts.

  • Generate private listening URLs
  • Share individual tracks or complete releases
  • Set expiration dates
  • Monitor play counts
  • Revoke access at any time
  • Share music before its public release
  • Keep private tracks hidden from the public website

Each link uses a unique access token, allowing you to control exactly who can hear your music.

Artist Analytics

View important activity and performance data from one dashboard.

Available statistics may include:

  • Label Portal track plays
  • YouTube video views
  • YouTube subscriber totals
  • Last.fm listeners
  • Last.fm scrobbles
  • Daily performance trends
  • Imported distributor royalty data
  • Earnings attributed to your artist profile

Trend sparklines make it easy to see 

whether engagement is increasing, holding steady, or declining.

Royalty Reporting

View distributor royalty information imported directly by the label.

  • Earnings organized by artist
  • Distributor report history
  • Automatic duplicate detection
  • Accurate re-import protection
  • Clear royalty totals
  • Performance data connected to your dashboard

Symphonic Distribution reports are supported out of the box, with support for additional distributor formats planned.

Direct Label Communication

Communicate with the label team without searching through email chains or social media messages.

  • Built-in private messaging
  • Unread message notifications
  • Direct conversations with label staff
  • Centralized communication history
  • Follow-ups connected to your artist account

Artist Relationship Timeline

Important activity can be recorded in a private artist timeline, including:

  • Meetings
  • Phone calls
  • Release milestones
  • Promotional plans
  • Contract activity
  • Follow-up dates
  • Important decisions
  • Label and artist communications

This helps both the artist and label remain organized throughout the relationship.

Platform Features

Built for Heavy Music

Label Portal was designed around the visual identity and workflow of modern independent heavy music.

The platform uses a dark, aggressive aesthetic inspired by:

  • Deathcore
  • Metalcore
  • Nu metal
  • Death trap
  • Neurofunk
  • Industrial and cyberpunk design

The interface features near-black backgrounds, blood-red highlights, acid-green accents, angular shapes, digital noise, and customizable artist colors.

Music-First Public Website

The public-facing label website is designed to immediately showcase the roster and its music.

Features include:

  • Label news ticker
  • Artist roster grid
  • Latest releases
  • Recently uploaded music
  • Homepage audio playback
  • Public artist EPKs
  • News and press releases
  • Mobile-friendly layouts

Private and Secure

Label Portal is self-hosted, meaning the label controls the software, database, audio files, contracts, and artist information.

  • No mandatory third-party hosting
  • No per-artist subscription fee
  • No external music-player dependency
  • No monthly software-as-a-service charge
  • Private tracks remain protected
  • Artist data stays on the label’s server

Beta Artists Wanted

We are currently looking for independent artists who want to test Label Portal during its development phase.

Beta testers will be invited to:

  • Create an artist profile
  • Complete the onboarding workflow
  • Test electronic contract signing
  • Upload tracks and artwork
  • Build releases
  • Create a professional EPK
  • Generate private listening links
  • Review analytics and royalty tools
  • Test label messaging
  • Report bugs or usability issues
  • Suggest features that would genuinely help working artists

Ideal testers include solo artists, bands, producers, DJs, and electronic artists working in heavy or alternative genres.

Help Build a Better Artist Experience

This is not generic corporate label software adapted for underground music. Label Portal is being built from the ground up for independent labels and artists who need professional tools without losing control of their music, identity, or data.

Interested in becoming a test artist? Contact Machine Gun Records to request an invitation.

Label Portal feature set current as of August 2026. Certain features may change or expand during testing.